---
title: "A New Vision for ABA Therapy: How One Company Built the ABA Therapy Provider it Couldn't Find"
description: Unity Behavioral Services is revolutionizing ABA therapy with an individualized, family-centered approach designed to nurture the uniqueness of every child.
---

[Unity Behavioral Services - Articles ](https://unitybehavioralservices.unityco.co/resources/articles)

# [A New Vision for ABA Therapy: How One Company Built the ABA Therapy Provider it Couldn't Find](https://unitybehavioralservices.unityco.co/resources/articles/a-new-vision-for-aba-therapy-how-one-company-built-the-aba-therapy-provider-it-couldnt-find)

 Written by [Anneliese Wildermuth](https://unitybehavioralservices.unityco.co/resources/articles/author/anneliese-wildermuth) | Jul 7, 2026 3:21:13 PM

As an organization dedicated to helping every child feel curious, purposeful, and limitless, Unity Behavioral Services (UBS) was built with one mission in mind: Help every child find their ikigai – their inner spark. As a family-owned and expert-led organization, UBS puts the focus back on children and families by reshaping the model and creating an environment where every child gets a personalized approach, families are true partners, and clinicians thrive. Leading with an individualized approach means they are focused on more than just milestones, putting the child’s needs at the center of each custom-built development program, and making development into an adventure.

[View full post](https://unitybehavioralservices.unityco.co/resources/articles/a-new-vision-for-aba-therapy-how-one-company-built-the-aba-therapy-provider-it-couldnt-find)

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